GLAAD MEDIA AWARDS (NEW YORK & LOS ANGELES | MULTI-YEAR ENGAGEMENT)

GLAAD Media Awards New York and Los Angeles (8-YEAR ENGAGEMENT)
CLIENT: GLAAD
EVENT TYPE: Award Show
SPONSORS: Bud Light, Delta, Gilead, Google, Hornitos, Hyundai, Ketel One Vodka, Sony Music Group, Viktor & Rolf, WEN, and Wells Fargo
SERVICES: Brand Sponsorship Strategy, Partner Integration, Sponsor Activation, Budget Management, Event Photography Oversight, Post-Event Reporting

Challenge:
Serve as the central liaison between corporate partners and GLAAD’s internal teams, ensuring all sponsor integrations aligned with partner objectives while maintaining the integrity of the GLAAD brand.

Solution:
Strategically integrated corporate sponsors across all GLAAD Media Awards touchpoints, including on-site experiential activations, print, digital, social, red carpet, and mainstage programming.

Collaborated closely with corporate sponsors, their agencies, the event venue, and production teams to conceptualize and execute custom, high-impact activations aligned with each partner’s goals.

Oversaw event photography to capture key sponsor moments and guest interactions, and led the development of post-event reporting, translating activations into measurable results, including delivered benefits and KPI performance.

Results: