OUR WORK
ABOUT US
AT OUR CORE
GEM honors and celebrates, respects and appreciates what makes each of us different, including age, gender, ethnicity, faith, ability, sexual orientation and identity, education and national origin.
MISSION
GEM Event Services is dedicated to connecting people and brands through meaningful and authentic experiences that build brand affinity and positively impact communities.
PASSION
GEM is built on passion and feeling: customers have to feel a sensory experience with heart; Clients have to experience return on investment. That’s how we measure success.
VISION
In addition to creating effective events and campaigns, we help clients serve communities in positive ways, building inclusivity and empowerment.
“I created GEM Event Services because I am passionate about connecting brands to consumers in a meaningful, innovative, and creative way”
ABOUT THE FOUNDER
For 23 years Juana Guichardo has built an industry-wide reputation of excellence for consistent, high caliber delivery of events, marketing, and brand ambassador services. Her areas of expertise include project management, experiential strategy and activation, full event production, vendor contract negotiation, staffing, sponsor and media management, video production and photography services. That’s why GLAAD says she’s a “unique professional whose reputation precedes her.”
Juana began her career working in hospitality under the leadership of acclaimed restaurateurs Jean-Georges Vongerichten and Joseph Bastianich. As a special events manager and hand-selected opening team member at the SoHo Grand Hotel and Tribeca Grand Hotel, Juana drove the boutique hotel movement in NYC, using her sales acumen and relationship-building skills to lure Fortune 500 brands and A-list celebrity clientele from midtown Manhattan to her managed downtown properties. During her tenure with Grand Hospitality, Juana closed sales of premiere events with brands including Adidas, Disney, Estée Lauder and J Crew, incorporating A-list talent like Sandra Bullock, Sharon Stone, Foo Fighters, U2 and Jay-Z.
As Juana shifted into media and advertising, she established herself as a successful, multicultural executive at leading media brands like The New York Post, ImpreMedia, Time Inc. and iHeart Media. Juana loves to travel she finds inspiration in learning about different cultures and meeting new people. Her first trip after this pandemic will be Mexico City.
OUR VALUES
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